The document on the transformation of the national media was a way forward for many planners and programmers of Sima in these days. Emphasis on the agility of the organization, news authority, crisis management, speed in content production and active presence in the multimedia ecosystem were considered more than before. The transformation document obliges the national media to move its structures towards fast, accurate and multi-platform production in certain situations. The same approach was clearly seen in the days of crisis; The news and production departments operated with a more centralized and agile structure, and an effort was made to continue the flow of official information with the least interruption.
One of the important functions of radio and television in this period was psychological management of society. In a war atmosphere, rumors spread quickly and can cause public anxiety. The national media tried to prevent the formation of an atmosphere of uncertainty by officially announcing news, denying rumors and calling for calm. This approach is also in harmony with the emphasis of the transformation document on media literacy. The transformation document emphasizes on this principle that the national media should play a stabilizing role in order to confront people with a large amount of information and rumors and strengthen the pattern of informed media consumption.
In terms of content production, the war conditions were intense and different. News teams had to gather, verify and disseminate information in the shortest possible time. The production stages, from imaging to editing, were done at high speed, and at the same time, it was necessary to prevent the publication of inaccurate or contradictory information. This trend was aligned with the approach of digital transformation and increasing the speed of content production lines, which was emphasized in the transformation document. In fact, the crisis conditions made some of the transformational goals such as increasing agility, intelligent use of archives, multi-part simultaneous production and the use of digital platforms to be strengthened in practice.
In these days, the role of virtual space was also very important. Many audiences first received information from social networks and then referred to the national media to confirm or complete the news. This change in the pattern of news consumption made the radio station realize that it should have a more serious presence in the virtual space at the same time as television broadcasting. This point was in line with one of the key axes of the transformation document, which is the necessity of multi-platform national media. During the war, the media had to produce fast, short, republishable and accurate content to compete with the speed of publication in cyberspace.
Reviewing the program based on the national transformation document
The program “Beh Vaqt Iran” can be considered as one of the effective examples of the new approaches of the national media, which finds a specific meaning and place in the framework of the document on the evolution of radio and television. This program is designed with the focus on dialogue, analysis and explanation of the current issues of the country in a way that fulfills the task of narrative creation in the national media and also demonstrates the principles proposed in the transformation document, such as audience participation, media flow, agility in production and strengthening of news authority in a practical way.
The type of narration of the program, which is based on direct dialogue, explaining the facts and avoiding rhetoric, is in line with the axis of “national narrative” in the transformation document. The national narrative means presenting a coherent, rational and promising picture of the Iranian society. “In the time of Iran” recreates this image through an analytical approach to domestic and international issues and inviting diverse experts. “Footnote” can be considered as another program that is analyzed in the framework of the policies and approaches presented in the national media transformation document. Using the format of political and social satire, this program tries to raise the issues and topics of the society in a simple, attractive and understandable language for the general audience. The use of humor as a media tool provides the possibility of social and cultural critiques and at the same time helps to increase the appeal and effectiveness of the content; An approach that is consistent with the policies of the transformation document in the field of audience-oriented and effective content production. One of the important axes of the national media transformation document is active narration and explanation of the current issues of the society. By addressing the current political, social and cultural subjects and reflecting them in the form of humor, Footer tries to provide a specific media narrative of the events and make the audience aware and involved in various issues. This way of expression, especially for attracting younger audiences, can have an effective function in conveying messages and shaping public discourse.
Production of document based on document
One of the main axes of the national media transformation document is the production of in-depth content, problem-oriented and based on the realities of society. Focusing on real subjects and projecting social and cultural issues, the documentary “Marakeh” tries to present a close-to-reality image of the society and engage the audience in important and influential issues. This approach, in addition to increasing public awareness, strengthens the enlightening function of the media; The function that has been emphasized in the transformation document as one of the important duties of the national media.
On the other hand, the transformation document emphasizes on attractiveness, creativity and innovation in programming formats. In the same way, the Marakeh documentary, by using narrative, real images related to the topic and the combination of visual and narrative elements, tries to distance the documentary from mere reporting formats and turn it into an attractive and followable work for the audience. Such an approach helps to increase the audience of documentary programs and at the same time conveys the desired cultural and social messages of the media in a more effective way. Also, in the national media transformation document, it is emphasized on strengthening the cultural identity and dealing with local and national issues. Maarakeh documentary moves towards this goal by considering issues related to Iranian society and examining their various cultural, social or historical aspects. Addressing these issues can help increase the sense of identity and cultural awareness among the audience and strengthen the role of the media in preserving and representing social values.
The national media transformation document also emphasizes the hopeful narrative and the strengthening of social capital. In this series, despite facing challenges and crises, the characters choose the path of standing, solidarity and responsibility; An approach that can help increase the spirit of hope and trust in society. The display of these types of individual and collective actions highlights the role of the national media in creating cultural patterns and promoting a lifestyle based on moral values.
Dramatic works on the path of transformation
The role of the national media transformation document in the analysis of the series aired during this period is significant, because this document, as a broad road map of broadcasting, emphasizes the production of works that, in addition to the attractiveness of the show, have an identity, cultural, social and civilizational function. If we examine series such as “Kalantari Jahda” in this framework, we can say that this series moves in the direction of some goals of the transformation document, including problem-oriented, promoting a healthy lifestyle, strengthening social order, and promoting public awareness. The national media transformation document is based on the fact that media productions should be connected with the real needs and issues of the society and not be limited to superficial representation or aimless entertainment. By dealing with the concrete issues of the people and showing the consequences of wrong or legalistic behavior, the 11th police station is on the same path and tries to provide a kind of indirect social education through fictional narratives. The national media transformation document also emphasizes on strengthening social capital and increasing public trust. In this regard, the eleven police station series moved in this direction by showing the constructive interaction of the police with the people.
The series “Cypress, White, Red” is also a drama centered on national identity, sacrifice and cultural values, and it has the ability to be analyzed in the framework of the goals and approaches of the national media transformation document. This document, which was compiled with the aim of improving the efficiency, effectiveness and cultural authority of the national media, emphasizes the production of works that can explain the identity, historical and social concepts of Iranian society in addition to being attractive. “Cypress, White, Red” can be seen as an example of the effort of the national media to realize transformational policies in the form of fiction series. One of the important axes of the national media transformation document is to strengthen the Islamic-Iranian identity and correctly represent the national and revolutionary concepts. The series “Cypress, White, Red” moves towards this goal by focusing on concepts such as sacrifice, resistance, loyalty to values and the link between the past and the present.
