Telecommunications company Flow has announced plans to bring unforgettable moments of the world’s biggest football tournament to Jamaicans. In addition to partnering with Television Jamaica (TVJ) as an official broadcast sponsor for the 2026 FIFA World Cup, Flow will also host watch parties and engage customers with exciting offers to enhance the World Cup experience.
The broadcast partnership was officially launched on Friday at Nelson Mandela Park in Half-Way Tree, where hundreds of football fans gathered in anticipation of the tournament, which kicks off today.
Flow says its newly rebuilt mobile network will play an important role in supporting how customers enjoy the tournament, as fans will have the option to stream the games live.
“At Flow, we are proud to partner with TVJ to spread the joy of the game across Jamaica, while also giving customers more ways to experience the tournament while on the go,” said Latoy Lawrence, head of marketing at Flow. “Football has a unique way of bringing people together. It connects families, communities, and co-workers; and the World Cup is one of the most powerful shared experiences in sport.”
As part of its offerings, customers who add postpaid mobile to their existing Flow home plan will receive a $20,000 gift voucher and exclusive access to the Bluu app, allowing them to watch all 104 matches live.
Flow added that the World Cup broadcast partnership reflects its wider commitment to connecting Jamaicans to the entertainment, sport and cultural moments that inspire national pride and bring people together.
