Sony Group on Thursday unveiled two high-end televisions that will likely be the Japanese company’s last premium sets before its storied home theater business merges with TCL Electronics Holdings next year.
The Bravia 9 II and Bravia 7 II start at ¥660,000 and ¥363,000, respectively, and are being offered in a wide range of sizes, according to a statement. Sony also introduced the Bravia Theater Trio, a surround sound speaker system that competes with Sonos, Samsung Electronics and other makers of premium soundbars. All of Sony’s new products are available for preorder and will ship in June.
TCL agreed earlier this year to pay ¥75.4 billion ($473 million) for a 51% stake in a new joint venture that will absorb Sony’s home entertainment unit, including Bravia televisions. The entity will formally launch in April 2027, making TVs under Sony and Bravia branding while integrating TCL’s display technology.
