The Christmas campaign generates optimistic expectations for the micro and small businesses (mypes). According to Mibanco’s ‘Expectations of MSEs’ study, 76% of these companies expect their sales to be similar or higher than those of the 2025 campaign.
During the presentation of the study, José Antonio Muñiz, manager of the Business Division of Mybankexplained that already 63% of mypes He began his investments for the campaign two months or more in advance.
In turn, he noted that 48% increased their debt in the last three months. 32% of these mypes have allocated credit for merchandisewhile 13% to fixed assets, he added.
Faced with positive expectations, Muñiz considers that this optimism of the entrepreneurs It is accompanied by prudence.
Although there are expectations for growth, there are also concerns regarding the El Niño phenomenon.
According to the study, although insecurity (28%) continues to be the main problem that conditions the decisions of the mypes for the christmas campaignthe increase in prices has also gained relevance (21%), due to the rise in oil and fuel prices, and the El Niño phenomenon (16%).
In that sense, adds Muñiz, 87% of mypes foresee an impact on their family economy.
Likewise, 79% consider that their business would be affected by The Child and 86% said that the need for financial support is probable or very probable.
Although sales are expected to be maintained or increased in this Christmas campaign, according to Mibanco, 15% of mypes would reduce their investments and 12% would increase them.
In turn, 30% of mypes consider that they will reduce their staff and 8% will accelerate hiring.
On the other hand, for 29% of mypes, the profits they obtain from the campaign will be used for their merchandise, 12% will use the money to carry out additional businesses, another 12% will invest it in equipment and 11% in the payment of debts.
“Today there is still optimism, but with caution,” Muñiz reiterated.
In that sense, Mybank estimates to disburse S/5,782.9 million in financing for mypes within the framework of the Christmas campaign. This represents a growth of 30% compared to the 2025 campaign, indicated Muñiz.
He specified that, of the total projected disbursement, more than S/2.3 billion would be delivered through lines of credit.
Regarding the quality of the portfolio, Muñiz pointed out that the credit portfolio is in good condition, given that 99% of the installments payable have been paid and added that the delinquency rate is less than 4%.
