There are no upper limits on the official resale platform. And the world association earns twice as much thanks to fees.
Fifa’s limitless resale policy is resulting in previously unimaginable prices for World Cup final tickets. On the official resale site of the world football association, four tickets for the final at the MetLife Stadium just outside New York were for sale on Thursday (local time) at a price of 2,299,998.85 US dollars each – which corresponds to almost two million euros per ticket.
The original price for the four tickets was 8,860 dollars (around 7,582 euros) each. The tickets were listed for a base price of $1,999,999, plus 15 percent fees charged by the FIFA buyer and seller.
The global association lets ticket holders resell their tickets on the platform at any price. Due to the legal situation there, restrictions only apply to games in Mexico. Sellers and buyers each have to pay 15 percent fees to FIFA. If the four cards find a new owner at the asking price, FIFA will earn around $2.4 million. The tickets are in the fourth last row of block 124, a block in the lower tier, offset to the side behind the gate.
The model for the secondary market corresponds to common practices on the ticket market for major sporting events in the host countries, FIFA recently defended itself in a statement after criticism of the horrendous prices arose. In contrast to profit-oriented third-party ticket marketplace providers, Fifa revenues would be reinvested in the global development of football via the 211 member associations. (APA/dpa)
