– Our result is really great. I am proud of that on behalf of the employees. Because it is not just my work, but a team effort, says Allan Kristoffersen to Sermitsiaq.
Kalaallit Nunaani Brugseni’s 50-year-old managing director is a happy man. He has an extra good reason to smile after the fact that in 2025, after the previous three years’ red numbers, the retail group has delivered a million profit and had an increase in turnover.
– Our result is really great. I am proud of that on behalf of the employees. Because it is not just my work, but a team effort, says Allan Kristoffersen to Sermitsiaq.
Kalaallit Nunaani Brugseni’s 50-year-old managing director is a happy man. He has an extra good reason to smile after the fact that in 2025, after the previous three years’ red numbers, the retail group has delivered a million profit and had an increase in turnover.
The former COOP director Allan Kristoffersen took over as CEO of Brugseni barely a year ago.
Brugseni has just published the accounts for 2025. After three years of ugly losses and money gushing out of the coffers, 2025 was a turning point for Brugseni.
The company made a profit after tax of just over seven million kroner against a loss of just over 14 million kroner the year before.
The 2025 accounts show a significant growth in revenue to just over DKK 1.1 billion. This is an increase of over eight percent compared to 2024.
With him at the head of the Greenlandic retail group, it now seems that the difficult task of fixing the financially ailing business is beginning to bear fruit.
Almost a year ago, Allan Kristoffersen replaced Susanne Christensen as CEO of Brugseni, which has 600 employees.
Manage new IT system
At the same time as the solid growth in revenue and profit for the first time in four years, Brugseni has in 2025 mastered the major challenges with not least a new IT system.
It concerns a modern IT system, the so-called ERP system, which was developed and is used by the Danish retail giant COOP and is also used by Brugseni.
Brugseni has a cooperation agreement with COOP, which is the largest supplier.
In Greenland, the ERP system thus manages everything from Brugseni’s and the stores’ finances to the ordering of goods and stock.
– It might be a bit boring to talk about. But with our new IT system, which is a SAP system, we have got a handle on shrinkage and calculations on the goods.
– Once we have got these things under control, we could be more efficient and have a lot of growth in revenue last year, says the managing director.
Chairman of the board: – Brugseni has come out of the crisis
Board leader Avijâja Rosing-Olsen highlights a strong, joint effort from the day-to-day management, board and employees as the reason why Brugseni will come out of 2025 with a positive financial result:
– I am really proud of the strong and joint effort which has ensured that Brugseni has come out of the crisis. We are still in the midst of a turnaround, but we are already seeing the results of the great work that has been done in all corners of Brugseni.
– We have jointly created the right and necessary momentum, which means that today we are in a more stable place with our economy. We are looking forward to the board setting the direction for new ambitious goals in the future, she says about the positive financial results.
Tourists fill the box
According to the group management, the growth in revenue is due to, among other things, an increased summer trade based on more tourists primarily in Nuuk and Ilulissat and the inauguration of a brand new and modern supermarket, Brugseni Natalie in the Nuussuaq area of Nuuk.
In addition, there is a more active approach to marketing with more offers centrally for the entire chain and locally in each store with great commitment from customers and members.
Brugseni is a cooperative that has almost 32,000 active members who shop in the company’s stores.
CEO Allan Kristoffersen tells Sermitsiaq:
– I would especially like to emphasize that in 2025 we have succeeded in focusing on the customers. We have managed to give customers better offers, more items on the shelves and fewer out-of-stock items in stores.
– At Brugseni, we are driven by a strong ambition to be able to give back to our members at the same time as we adapt to market conditions. We will succeed in this again in 2025.
– We have gained better control over both costs and marketing, and that combination means that we have given almost DKK 26 million back to society and our members in Divi Plussi through our membership program.
The CEO does not hide the fact that an important task for the management has been to get committed employees.
– The more of our 600 employees and the better we can engage them, the better financial results we can get in Brugseni, says Allan Kristoffersen.
Brugsen has around 500 employees from Greenland, around 80 from Indonesia and Thailand and around 20 from Denmark.
– We are a Greenlandic-owned company that has a lot of focus on that in operations. We make a lot of use of having Greenlandic labour, he says.
