Aug 28 (Reuters) – Chelsea announced a partnership with internet financial platform company Circle Internet Group on Friday, with the company becoming the Premier League club’s official front-of-shirt partner this season and its USDC stablecoin featuring on the shirts.
• Chelsea said Circle and USDC brands will appear on the front of the men’s, women’s and academy shirts.
• The branding will feature on Chelsea’s shirts for first time when they host Brighton & Hove Albion on Sunday.
• Chelsea have not had a front-of-shirt sponsor for the full season for three years now.
• Infinite Athlete was a sponsor who came on board only in September in the 2023-24 campaign, penning a deal for one season.
• DAMAC Properties was signed as a sponsor only at the end of the 2024-25 campaign.
• Last season, Artificial Intelligence firm IFS was announced as front-of-shirt sponsor only in February until the end of the campaign.
(Reporting by Rohith Nair in BengaluruEditing by Toby Davis)
