Algerian Investment Promotion Agency
Part of the meetings
Algeria and the European Union are preparing to launch a new partnership program under the name… “EU-ALGERIA FOR BUSINESS”It aims to promote investment, improve the business climate and enhance trade exchanges, in a way that supports the diversification of the Algerian economy and expands partnership opportunities between Algerian and European institutions..
Yesterday, Monday, the Algerian Investment Promotion Agency announced the launch of the preparatory meetings for the program at its headquarters, which will continue until October 14, with technical assistance from the International Trade Center, commissioned by the European Union. The program extends over a period of 60 months, and aims to increase European investments in Algeria, facilitate trade, and support Algerian institutions in accessing European markets.
The program focuses on three main axes, including improving the business climate, promoting investment, and building economic partnerships between Algeria and the European Union, by identifying the difficulties facing investors, introducing the opportunities available in various sectors, and encouraging joint production, handling, and technology transfer.
It also includes facilitating trade exchanges, digitizing commercial and customs procedures, reducing operational burdens on institutions, and enhancing their access to regional and international markets, especially within the framework of the African Continental Free Trade Area. The third axis includes supporting the quality of products and their compliance with the requirements of European markets, developing the quality infrastructure, and helping institutions adapt to environmental standards and the requirements of the ecological transition.
The opening meeting was chaired by the Director General of the Algerian Investment Promotion Agency, Omar Rekache, in the presence of the Head of Cooperation of the European Union Delegation in Algeria, Marco Migliorelli, the Head of the International Trade Center Delegation, Elena Potrymova, and the Director of Cooperation with the European Union and European Institutions at the Ministry of Foreign Affairs, Mohamed Somani, along with representatives of public bodies, relevant ministries, economic organizations and employers.
Rakash stressed that the preparatory meetings aim to prepare an integrated and practical program, which includes measurable goals and concrete measures that respond to the needs of investors and institutions, by clarifying investment opportunities, expanding economic partnerships, facilitating trade exchanges, and enhancing targeted support for institutions to access markets.
He stressed the agency’s commitment to contribute to the preparation of the program, in coordination with various Algerian actors, and to ensure that their needs and priorities in the field of investment promotion are included within the components of the new partnership.
