TAll suggests that 2026 would be a reference year for tourism. An opinion shared by both local and international experts. There dynamic of 2025 will be confirmed in 2026 and, above all, marked by new performances.
Perspectives which, always, are good to take, especially since they testify to a new trend and a new culture based, essentially, on the diversification of the offer, the improvement of the quality of services, the reinvention of the tourist environment and, more importantly, its security.
THE ranking of Tunisia by the European Union as one of the safest countries is not to disenchant and gives more depth to this status. Just like our ranking among the most important tourist destinations to visit in 2026 by the “Travel and Tour Word” platform.
The fact remains that such assessments, more or less reassuring, in no way mean that our tourism is already at the top. Far from it. The road ahead is still long and complex, which requires more commitment, more reflection and more creativity. Because, as we often point out, our direct competitors have made considerable progress, particularly at the qualitative level.
Let us not forget that our competitors have already guaranteed themselves a head start in terms of modernization and enhancement of their offer, which justifies much greater tourism revenue. It is enough to recall in this sense that Egypt, rightly, came close to 20 million tourists last year for revenues of around 53 billion dinars. Morocco is also positioned at the same level with almost 20 million visitors and more than 45 billion dinars. And the two countries are now banking on broader perspectives. They are already counting on 30 million visitors by 2030.
These achievements were possible thanks to a trend of personalization of the offer, the launch of new areas, especially authentic, and the expansion of air connectivity.
We recognize, however, that despite this gap, Tunisian tourism is capable of positioning itself, quickly, at the same level as our two competitors, and even doing better as long as we put the right formula in place.
It is a question of focusing, above all, on the customer experience map, the guarantee of authenticity and cultural enhancement. This last orientation is all the more strategic as our country has, affirms, once again, the Travel and Tour Word platform, “an exceptional historical heritage and a unique heritage potential…” Assets which condition new trends in the international market.
