Peter Borg will reduce dependence on current markets by betting on North America.
NaalakkersuisoqPeter Borg (D), has participated in Seafood Expo North America in Boston, USA, to pave the way for increased exports.
The purpose of participating in the world’s largest seafood fair is based on a strategy to reduce the vulnerability of Greenlandic exports. By strengthening ties to the North American market, the goal is to spread the Greenlandic products over several markets.
Strategic spearhead in Boston
At the fair, Peter Borg visited Royal Greenland’s stand, where he gained an insight into how the company works globally and how access to international markets is a prerequisite for being able to sell Greenlandic fish and shellfish – and thus create income, jobs and economic activity at home in Greenland.
For Naalakkersuisoq Peter Borg, it is about future-proofing the economy:
– It has been valuable to experience up close how the international markets work and how crucial access to these markets is for Greenlandic seafood products to be sold globally. International sales and market access play an important role in supporting jobs, income and economic activity in Greenland.
– Therefore, the primary purpose of my visit has also been to increase exports to the North American market in the long term, in order to spread exports on more main markets than is the case today, says Peter Borg.
Political support and practical logistics
To support increased exports to the USA, Peter Borg met with the American fisheries authorities, NOAA (National Oceanic and Atmospheric Administration). The dialogue focused here on creating the necessary international framework conditions to facilitate access for Greenlandic products.
The visit also included a meeting with Massachusetts Governor Maura Healey. Here, the agenda was characterized by common interests in both the environment and sustainable utilization of the sea’s resources.
During the conversation, Royal Greenland’s sales office in Boston was highlighted as a decisive strategic link in strengthening Greenlandic market access.
In order to gain practical insight into local demand and logistics, the minister also visited the company Boston Sword & Tuna.
Overall, these meetings emphasize that Greenlandic export success does not only depend on the product itself, but to a large extent requires ongoing care of the diplomatic and regulatory relations in the United States.
