The future platform aims to be a comprehensive support tool for tourism businesses.
Tourism: SMIT plans to set up a digital platform intended for tourism SMEs as part of the “Moukawala Siyahiya” program. Hosted on a Moroccan sovereign cloud, this solution aims to support tourist operators in the marketing of their offers, to strengthen their online visibility and to diversify their distribution channels. The platform will integrate online sales, e-reputation management, messaging and promotion functionalities on social networks. The objective is to improve the competitiveness of tourism businesses, facilitate their access to the market and support the development of an innovative and sustainable tourism offer.
The Moroccan Company of Tourism Engineering (SMIT) continues to strengthen its support system for tourism investors, in particular Very Small, Small and Medium Enterprises (SMEs), as part of the “Moukawala Siyahiya” program. To this end, it is launching a search for a service provider responsible for designing and operating a digital platform allowing the marketing of the tourist offer. “This platform will constitute the main support and distribution lever, ensuring the promotion of investors’ offers. The ambition of this platform, hosted on a Moroccan sovereign cloud, is to provide tourism investors with both simple and efficient multi-channel distribution functionalities. It aims to diversify their marketing channels while promoting direct reservations, a guarantee of improving margins and preserving a significant part of the added value generated in the territory,” indicates SMIT.
It will constitute a strategic lever for promoting and distributing tourism products developed by investors. It will offer multi-channel marketing tools that are both efficient and accessible, with the aim of diversifying operators’ commercial outlets while promoting direct reservations. An approach which should make it possible to improve company margins and preserve a significant part of the added value generated locally. This initiative is part of a global approach aimed at strengthening the digital visibility and territorial attractiveness of tourist offers. It also aims to improve the quality and readability of the local tourist entertainment offer and to increase the competitiveness of SMEs in the sector. Through this structured support, SMIT intends to facilitate access to the market, particularly for operators established in rural areas and in tourist activities, while stimulating investment and the development of a diversified, innovative and sustainable offer. The future platform aims to be a complete support tool for tourism businesses, from structuring their offer to its marketing, including strengthening their digital and operational capacities.
Thanks to high value-added services and a secure and interoperable technological environment, it aims to improve the visibility of tourism products and optimize the performance of players in the sector. On a functional level, the solution must allow the rapid creation of accounts for the various members of the tourist network, in particular accommodation providers, restaurateurs and operators of leisure and entertainment activities. It will integrate the management of a wide range of products and services, ranging from tourist accommodation (hotels, guest houses, hostels, campsites, tourist residences or holiday villages) to leisure activities, guided tours, tourist transport, restaurants, cooperative products, as well as the sale of tickets, vouchers and gift vouchers. Online marketing will be one of the pillars of the platform. This must also integrate tools dedicated to e-reputation management, allowing operators to respond directly, from their administration interface, to reviews published on online reservation platforms (OTAs).
Messaging capabilities connected to major channels used by customers, including WhatsApp, are also being considered. Likewise, the social and marketing dimension will occupy an important place in the system. The platform should facilitate the dissemination of promotional offers and transactional content on social networks, while allowing tourism providers to easily publish news and commercial information. An asset considered essential to increase their visibility and achieve their development objectives.
