Chantal Valenzuela She belongs to the generation of creators who have understood that the true value of a brand is not only in what it offers, but in the experience it manages to awaken in those who live it.
An architect by training, specialist in event management and founder of CV Studio & Events and La Floristería, she has developed a proposal where design, flowers and creativity become tools to tell stories and generate human connections.
Behind every space he designs, every floral setup and every experience he conceptualizes, there is a vision that transcends aesthetics. His work is born from the conviction that Details have the power to transform everyday moments into lasting memories.
In this conversation, the young businesswoman shares the learnings that entrepreneurship has taught her, the challenges of building a brand with its own identity and the way in which flowers ended up becoming a metaphor for life, patience and authenticity.
1. Getting started in creative industries usually requires sensitivity, vision and a lot of discipline. What prompted you, being so young, to commit to a project as personal as La Floristería?
Starting a business in a creative industry has always been, for me, a mix between intuition and passion. From a very young age I felt the need to create spaces that transmitted emotions and memorable experiences. The Florist was born precisely from that: from wanting to turn beauty and sensitivity into something tangible for people. More than a business, it was a very personal project, because it reflects my essence, my passions, my love for design and my way of seeing life.
2. Your training as an architect and event management specialist has allowed you to build very visual and emotional experiences. How do architecture and design influence the way you conceive of flowers and spaces today?
Architecture taught me to understand spaces from harmony, proportion and the emotion they can generate. When I design with flowers or conceptualize an event, I think a lot about how people are going to feel about that place. For me, flowers are not an isolated element; They are part of a complete composition where lighting, textures, colors and distribution tell a story. Everything is connected.
3. Many times flowers are perceived only as a decorative detail, but in their proposal they have a much more emotional and sensory value. What do flowers represent to you as a creator and businesswoman?
Flowers represent sensitivity, life and emotions. They have the ability to transform a simple moment into something special and memorable. As a creator, they inspire me a lot because each flower has its own personality and language. And as a businesswoman, I feel that we constantly work with human emotions: love, celebration, gratitude, nostalgia… That makes our work have a lot of meaning.
4. Turning a passion into a business also involves personal risks and challenges. What was the most challenging moment during the creation of La Floristería and what did you learn from that process?
I think one of the most challenging moments was daring to materialize the idea and trust it, even when there was uncertainty. Entrepreneurship involves constantly taking risks, and many times one is afraid of not being ready or not meeting expectations. I learned that there is no perfect time to start, and that consistency, discipline, and authenticity end up being more important than fear.
Chantal Valenzuela confesses that if you were a flower, you would be a tulip.
5. You belong to a new generation of businesswomen that is committed to brands with identity and purpose. What do you think people are looking for today when they connect with creative spaces and authentic experiences?
I think that today people are looking for authentic experiences, places with soul and brands with which they can connect emotionally. It is no longer just about selling a beautiful product, but about transmitting a story, an identity and a genuine intention. People greatly value feeling part of something real and human.
6. From CV Studio & Events to La Floristería, your work seems to be marked by the creation of memorable emotions. What do you feel when you see that an idea born from creativity manages to connect with so many people?
It is a very special and very rewarding feeling. When an idea that started in your mind manages to move other people, you understand that creativity has enormous power. Seeing how a space, a table or a floral arrangement can become part of important memories for someone is something that fills my heart very much.
7. On social networks we often see the final result of ventures, but not always the effort behind them. What sacrifices, fears or insecurities have you had to face as a young businesswoman to consolidate the project?
Behind every project there is a lot of effort that is almost never seen. I have had to face insecurities, exhaustion, pressure and the constant fear of wanting to do everything right. I have also sacrificed personal time and moments of rest to build each stage of my brands. But I understood that growing requires patience and a lot of resilience. No one talks enough about how emotionally demanding entrepreneurship can be.
8. Today you represent an inspiring figure for many young women who want to venture into creative areas. What advice would you give to those who have a passion, but are still afraid to turn it into a real project?
I would tell them not to wait to feel completely ready to start, because that moment will probably never come. Fear will always exist, but it should not be greater than the illusion of building something of your own. When you work from passion and authenticity, people feel it. You have to trust the process, be constant and understand that every small step also counts.
9. If you were a flower, which one would you be and why?
It would definitely be a tulip. I have always loved them because they have a very subtle and natural elegance. Although they seem delicate, they also convey a lot of strength and personality. I like that tulips don’t need to be exaggerated to stand out; Their beauty is in the simplicity, in the harmony and in the authentic way in which they flourish. I feel that that connects a lot with me and my way of creating.
10. What personal learning do flowers leave us?
Flowers teach us a lot about life. They remind us that everything has cycles, that beauty is also in the ephemeral and that even the slowest processes can give beautiful results. They also teach us to care, to be patient and to value the small details, because many times it is those details that generate the most emotions.
