to speak Artistic producer Sherif Attia About the difference between a producer and an artistic producer and the tasks of each, during his guest appearance in the first episodes Shaghla podcastpresented by art critic Aser Ahmed, and presented on various Youm7 pages.
Sherif Attia: The term “producer” came from the world of advertising
Artistic producer Sherif Attia explained in his speech the difference between the tasks of the artistic producer and the producer and the intersection of his duties within the work. He said: When you watch films of the eighties and seventies, you will not find the name of the producer present, but it is a name born of advertisements. You will find the term “producer” in programs and advertisements, and he is often the owner of the producing company and his role is very, very effective. From the first time the idea of the advertisement comes, it is the communication link between the client and the team. The true maestro of the job.
Artistic producer Sherif Attia reveals the secrets of the producer’s profession
He added Artistic producer Sherif Attia In his speech: The first time I started working, I am a graduate of the Cinema Institute, Production Department, and the first time I worked in a nice company, I learned from them elegance and the way in treatment, and how to deal with people and give each one his due rights. The company is called Video 2000. I learned what a producer and a job leader mean.
He continued, saying: I would not say that the producer is more important than the director. The producer is higher than the director and he is the one who contracts with the director and is the one who has the final say. However, this does not happen now in all situations, but this is the truth and the reality. The role of the producer, and below him his team, has an effective and important role, but in drama and cinema there is resistance from the production teams because they are not very involved in advertisements and do not know the importance of the producer.
He concluded his speech: Some of the producers now do not know their job very much. He loves the title and the money of the title, but he described the definition of the duties of the producer and that when he says no to the director, he is afraid to say no. He does not know his role, the artistic producer. Why is his name just a producer? Because it is supposed to be a technical product, it translates the script into money and technical solutions, not just prices.
Artistic producer Sherif Attia in the Shaghlana podcast
Sherif Attia
Artistic producer Sherif Attia
