Thailand’s beauty market remains dynamic
Girod said Thailand remained a highly dynamic beauty market, supported by strong consumer appetite for beauty and skincare products.
He noted that while some segments, particularly premium products, had shown signs of moderation, the dermocosmetic category and the mass market continued to record strong growth.
“We are fortunate to see that the market and appetite for beauty products in Thailand remain very dynamic,” he said. “We see the market growing close to double digits this year.”
Girod added that L’Oréal’s Melasyl™ initiatives had performed strongly since launch and were expected to play a growing role across the company’s skincare portfolio.
“The initiatives we have brought to market with Melasyl™ innovation are doing extremely well,” he said, adding that the technology is expected to be introduced across more skincare brands.
“I expect Melasyl™ to continue growing and gaining a stronger foothold in the market in the coming years,” he added.
Seven products across L’Oréal Paris and La Roche-Posay
L’Oréal Thailand is making Melasyl™ available to Thai consumers through seven products from two global beauty brands, La Roche-Posay and L’Oréal Paris. The products have been developed to address sun-induced pigmentation, dark spots and uneven-looking skin tone.
Under La Roche-Posay, the Melasyl™-powered Mela B3 range includes Mela B3 Serum, Mela B3 Cream SPF30, Mela B3 Micro-Peeling Gel and Anthelios UVMUNE 400 Anti-Dark Spots Fluid.
The brand is also adding Mela B3 Dual Body Treatment, its first body care product featuring Melasyl™. The product has been developed to help address pigmentation concerns on the body, expanding the technology beyond facial skincare.
Under L’Oréal Paris, the Glycolic-Bright range includes the reformulated Glycolic-Bright Anti-Dark Spot Brightening Serum and the newly launched Glycolic-Bright Matte Luminizing Cream, which has been designed to help reveal brighter-looking skin while helping control excess facial oil.
L’Oréal Thailand also plans to launch additional new formulas featuring Melasyl™ in the fourth quarter of 2026, as part of its continued commitment to delivering skin health innovation and pigmentation solutions for Thai consumers.
Products from L’Oréal Paris and La Roche-Posay are available through leading health and beauty retailers including Watsons, Boots, EVEANDBOY and Beautrium, as well as department stores, supermarkets and official online stores on Lazada, Shopee and TikTok Shop.
