We have done a very good job in the almost six years (that we have operated in the country), in many areas. There are two important parts to mention. The first, we began to grow our network not in Lima, but in the areas where we saw under-attention. We did it intentionally, because we observed a lack of infrastructure and a true value proposition in Internet service for end consumers.
In that time in Peru we have built more than 3.4 million houses (Internet coverage scope).
Our growth rate seen (up to that period) continued the rest of the year, despite the fact that we entered Lima, where the competition is stronger and it is more difficult to fight for a client or subscriber.
I wouldn’t want to give an exact number or get ahead of myself, but we estimate that we will grow another 50,000 or 60,000 users (by the end of 2025).
I would love to have a million subscribers. Realistically looking at the rate of subscriber growth, the competition, where we are and how we are growing, I would say that we have a very good chance of reaching one million subscribers and then competing for the first place (in the market), but not in 2026 or 2027. It is a longer-term issue, because we want to reach one million subscribers with a loyal base.
We don’t want to lower prices, reach a million subscribers, keep them for three months and lose them. We are taking very careful steps to grow our base and build loyalty. Each subscriber is an investment.
As with infrastructure and subscribers, the market right now is at a point where it makes sense for competitors to consolidate. We are going to continue growing and connecting subscribers, but we are also open to any type of strategic move. One million subscribers is a long-term goal.
In the regions where we are leaders, we must maintain that leadership, because The market is competitive and the players are very active. In Ica, where we started in 2020, we maintain a high level of market participation, but we also see how the department grows. Based on that, we are deploying additional network where necessary and there is high demand, performing an ‘upgrade’ to our current network.
We are also seeing this in Lambayeque, where we have been for three years, and in Junín, where we have been for almost a year and a half. The idea is to maintain the position, continue providing high quality service, have customer service at a high level compared to the competition, grow and update networks.
We don’t have a graph where there is a goal. The main idea we have is that we have built a fairly large network, most of it is outside Lima and, in fact, it is outside the big cities. We are in more than 100 places, in many of them the main objective is to use the network to provide service to the end user.
It is not enough to be in different areas. We have to explain to people that they have access to high-level infrastructure and can use ultra-high-speed Internet from the moment it is installed. The goal is to increase the use of the network by users.
We have started with the ‘upgrades’ to the network. This is related to demand. If we see an increase in demand, traffic or subscriber growth in the B2B (‘business to business’) segment, we will be making the necessary improvements.
We use GPON technology for end users in the B2C (‘business to consumer’) segment and introduce XGS-PON technology for the B2B market. Our job is to go place by place to make sure it’s available everywhere, build coverage and improve the ability to access it.
In “past home” coverage, we are one of the largest networks in the country, and in capacity, we are the largest. We are at a good point for market consolidation.
Initially we only served the B2C market. We don’t pay attention to the B2B segment until 2025 and we have made great progress that year. We have a good team that has done very well in growing our B2B customer base, who at the moment are financial and educational institutions. Overall, we have a very diverse portfolio.
I can say with confidence that this is a point of growth in which we will continue to participate in the B2B segment, building or including large corporations in the portfolio, but also growing at the level of small and medium-sized companies, in addition to including other solutions that the market requires.
This is one of the points we are going to focus on from now on.
Fixed and wireless services complement each other in many ways. For us, the growth in demand for 5G-based services is good for the market, because the data consumed by end users who use wireless services finally reaches a fixed network, where we are. So, we encourage this type of market development.
We are growing year by year. We expect to grow between 20% and 25% compared to 2024 in terms of revenue and we want to continue at that same pace in the coming years.
The investment in the network and in the growth of the company, up to this moment, exceeds S/1,000 million. We are going to continue investing in the network and its quality, given that we have not yet reached the peak of our growth.
This year we are aiming to invest between S/100 million and S/120 million.
