Andorra la Vella drive ‘Andorra is Beautiful’a new initiative aimed at strengthening the country’s position in the cosmetics, perfumery and personal care sectors. The project is promoted by Municipality of Andorra la Vella with the support ofAndorra Tourism and seeks to boost trade, attract visitors and generate new opportunities for the sector.
The Consul Major, Sergi Gonzálezhas emphasized that the parish already has a sector of the consolidated beauty and that the initiative will allow him to be given one new impulse González has pointed out that the project was born with the desire to turn one of the main commercial assets of the parish into a proposal with a vocation for the country.
The first edition will be held from October 15 to 18 and will be structured in two lines of action. The Beauty Congress will take place on October 15 at the Congress Center and will bring together brands, companies, professionals and specialists in the sector. The professional day will be oriented to share knowledge, analyze the main trends and promote spaces for exchange and meeting between the participants.
The Beauty Experience will bring the project closer to citizens and visitors during the four days of the event. The proposal will include different experiences and will highlight participating establishments and brands.
Andorra is beautiful will have continuity on May 2027. The professional congress will be extended in length and dimensions, while the experiential proposal will incorporate programming based on the senses.
This first edition will serve for establish the foundations of the project and define the lines of work for the next calls, according to the common. Gonzalez has stated that the objective is that ‘Andorra is beautiful’ evolve and consolidate as a reference initiative that brings value to commerce and the country.
