She says one of the biggest challenges is scaling sustainability across fast-growing but climate-vulnerable markets, where innovation, recycling capacity and consumer awareness still need to advance. For L’Oréal, progress depends not only on new technical solutions, but also on changing the way products are made, used, returned and recycled.
Refills are becoming a key driver of that transformation. Behl says refillable beauty solutions can help reduce packaging intensity, cut material use and encourage more conscious consumption, making them central to L’Oréal’s push to decouple growth from emissions while building a more circular beauty economy.
